Your Conference Is the Biggest Ad Your Association Runs
There is a strange gap in how associations are viewed. Members understand exactly what it’s worth. A 2025 study found that 90% of current members understand their association’s value. But, in the MGI 2026 benchmarking study, only 11% of associations felt they communicate a very compelling value proposition, down from 13 percent in each of the two previous years. That’s a gap association conference branding can close.