An association with global influence and a unique membership base requires a professional brand with longevity.
The American Association of Exporters and Importers is the premier organization representing the community of US trade professionals and companies engaged in global trade. Their members span the globe and are tasked with ensuring compliance with US and international laws governing importing and exporting.
To bring their 100+ year old brand into the current era, we needed to revamp their identity from the inside out. To do so, we set out to create a logo that not only felt fresh and modern but would also withstand the test of time. With a visually engaging color pallet and a bold letter mark accentuated with a strong arrow mark, we were able to create a logo sure to propel the new brand forward. The concept behind the mark was 2-fold: we combined the shape of an arrow meant to represent the movement of trade with a 3-dimensional box to symbolize a shipping container.
AAEI’s annual conference has been a cornerstone of education and networking for the exporting and importing industry for more than 100 years. With the new brand they also needed to update the logo and marketing materials for their annual conference. Eyedea was also tasked with a marketing strategy to promote the conference.
