What started as a labor of love became a canvas of hope for those who struggle with the challenges of cancer.

About the project

We partnered with Linda Graziano who was nominated for The Leukemia & Lymphoma’s (LLS) Man & Women of the Year (MWOY), a nationwide competition where individuals are nominated for their community engagement and leadership, connection to cancer and/or passion for taking up a cause. In honor of her two brothers, Linda accepted her nomination and set out to raise money for LLS.

Linda’s idea was to create an interactive journal to provide inspiration and hope to those suffering with cancer.

We started by creating a logo that would carry through the full campaign. We wanted the logo to have some connection to LLS, so we used the red drop from the LLS logo.



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Branding & Print

Eyedea designed the interactive journal with 38 inspiring words, beautiful artwork, a poem, information about LLS and some of the children that they have helped. It also included stories from survivors and insights from those who supported their loved ones. The resulting book is a beautiful piece of art in itself. Each spread includes a word, artwork and a phrase to guide the user in expressing their own thoughts and feelings.

Marketing & Socials

We also helped with creating additional marketing assets to help promote the book. We worked on social media images and promo materials for special events.

About Canvas of Hope

To learn more about the foundation, Click Here