HPBA – Hearth, Patio & Barbecue Association
The Hearth, Patio & Barbecue Association (HPBA) is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of fireplace, stove, heater, barbecue and outdoor living appliances and accessories. HPBA provides professional member services and industry support in government relations, events, market research, education, certifications, consumer education and industry promotion. They are a valuable resource to their members when it comes to information about their industry.
After not having a printed annual report for a decade, HPBA decided to team up with Eyedea to create one. The annual report provided a vehicle for HPBA to communicate with members, donors and industry partners.
We began by creating a set of icons to represent various aspects of the report.
We created infographics to highlight the statistical information which made it easier to understand and more visually appealing.
It gave them a place to showcase their annual expo, the Hearth, Patio & Barbecue Expo.
They could show the valuable research and advocacy they had done throughout the year.
They also took this opportunity to highlight their Affinity Partners and membership categories.
They were able to show off their community involvement with their participation in Operation Barbecue Relief to help feed victims of Hurricane Florence.
“Eyedea created compelling and stunning graphics that captured our activities throughout the year and helped us tell our story”
HPBA – Director, Communications.