Transforming the clean energy economy in Maryland with consistent branding for specialized programs.

About the project

The Maryland Clean Energy Center (MCEC), a quasi-government organization with a mission of economic development, focused on advancing the adoption of clean energy, and energy efficient products, services and technologies in the state of Maryland.

They were starting a new program and chose Eyedea to provide the branding. They needed a customer-friendly look that would be easily identifiable and reflected residential clean energy.

The light and dark blues paired with the lime green provide a fun, relatable look that feels like a clean environment.

Once the branding was complete, we worked with MCEC to provide marketing and PR services to raise the visibility of the program. Eyedea and our partners crafted a comprehensive plan that included market research, TV appearances by MCEC staff, and media placement around the state.

Eyedea also provided creative assets, strategy, and management services for an extensive digital marketing campaign, including Google and Facebook ads. 

Let's Get Started