The CDC tasked our client to lead an initiative to improve vaccination rates among older adults. Eyedea created and maintains the brand.

About the project

The brand needed to be engaging and light-hearted to offset the serious nature of vaccines with the political culture and uncertainty in mind.

The adhesive bandage in the logo is a familiar symbol often associated with vaccination, conveying the message without bringing the uneasiness typically depicted by a needle. The bold colors are eye-catching and chosen to specifically avoid red.

Building this brand required a website that would house quick-grab tools and resources for participating facilities to use to generate awareness and encourage engagement among their staff and residents. The website is also a hub for information about the program.

The data generated from the initiative is gathered into easy-to-read whitepapers and reports.

Industry

Association

Location

Columbia, MD

Visit Site

https://movingneedles.org/