The brand needed to be engaging and light-hearted to offset the serious nature of vaccines with the political culture and uncertainty in mind.

The adhesive bandage in the logo is a familiar symbol often associated with vaccination, conveying the message without bringing the uneasiness typically depicted by a needle. The bold colors are eye-catching and chosen to specifically avoid red.

Building this brand required a website that would house quick-grab tools and resources for participating facilities to use to generate awareness and encourage engagement among their staff and residents. The website is also a hub for information about the program.

The data generated from the initiative is gathered into easy-to-read whitepapers and reports.