Our mission: Attract a younger membership base. Mission accomplished.

About the project

The National League for Nursing (NLN) is the oldest nursing association in the U.S. As the premier organization for nurse educators, it offers professional development, teaching resources, research grants, testing services, and public policy initiatives to its 40,000 individual and 1,200 institutional members.

NLN chose Eyedea in 2020 to leaf a rebranding effort focused on reaching a younger, broader audience with a modernized brand. We did our research, including interviewing stakeholders to gain insight into their perception of the strengths and weaknesses of current branding and their wants/needs for their new brand strategy.

Working with those goals, Eyedea designed and delivered a strong main brand and “umbrella branding,” that seamlessly integrated their many departments with the new brand. 

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