NAWBO Greater D.C. | Brochure, Email Template, Social Event Graphics

As a women business-owners’ association, NAWBO’s (National Association of Women Business Owners) marketing material lends itself to have a bit of feminine flair. The Sponsorship Opportunities brochure provides an overview of the organization and outlines the available sponsorship tiers. A modern design is applied, using hot pink to contrast with the rich teal brand color, but is softened with the subtle floral line-art pattern. Overlapped photographs from actual NAWBO events with blocks of color keeps the brochure authentic and reminiscent of scrapbook-like nostalgia. The design approach is further applied to update their email template and social media graphics to promote their events.