female superhero with stethoscope

ANA Superhero Membership Marketing Campaign

Established in 1896, the American Nurses Association (ANA) is a professional organization whose mission is to advance and protect the profession of nursing.


The membership marketing team was looking for a creative way to generate new members and retain current members. After some brainstorming RN Superhero Campaign was born. We had no idea how wildly popular this would be.

Award Winner graphic art
male superhero in blue and red
male superhero in yellow and blue

We started creating a few main characters and elements that we could use.

female superhero in red and blue
Power Up graphic art
superhero graffiti spray paint can
Wow graphic art

We created various collateral pieces: a gate-fold brochure, a membership application and a sticker to hand out at trade shows and other events.

Superhero marketing printed graphic design of brochures
printed marketing flyer and advertisement

A graffiti wall was also created for attendees to sign and use as a photo booth backdrop for selfies which encouraged engagement between event attendees and ANA employees working at the booth.

graffiti backdrop design taking photos with superheros

Email and social media marketing campaigns were generated and sent out in a coordinated effort to drive more engagement.